Surprisingly, many marketers do not know how to properly implement it.An extended ad headline is when the text of the first description line moves up to the headline.If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is.You might as well toss out the effort you spent writing it and setting up your campaign.Below is an example of a standard top ad before and after the extended ad headline is applied (please note that extended ad headlines are only applicable to top ads and cannot be utilized for right side ads).
As we are trying to attract people here, not robots, it makes sense to try and come up with a name that appeals to the kind of people we want to attract.
Extended ad headlines have been available in Google Ad Words since February 2011 and have long been credited with increasing the click-through rate (CTR) of ads, but do they really improve CTR?
I was curious, so I decided to put this question to the test.
Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.
The obvious first step is to think about the kind of match you want.