On a seven point scale, (7 = Strongly Agree, 1 = Strongly Disagree*), to what extent do you agree or disagree with the following [Brand X] is CONTINUITY 1.
In a world where we use brands not only to reduce risk when buying, but also to express ourselves, validate ourselves and manage our image, brand authenticity matters because personal authenticity matters.
From a psychological perspective, this makes sense.
Brand authenticity does matter because brand authenticity drives sales.
Staff were either given an article in their own expert domain or a random article.
No difference was found between the two group in terms of their perceived credibility of Wikipedia or of the articles authors, but a difference was found in the credibility of the articles — the experts found Wikipedias articles to be more credible than the nonexperts.
Introduction and Objectives: Measurement is an essential activity of medical science.
In order to acquire data about people, objects, and events proper data collection tools need to be designed which can measure things of scientific interest.
By investigating and defining their motivation, it would lead to an understanding of 'self-efficacy beliefs about their own abilities to engage, persist and accomplish specific tasks' (Bandura, 1986; Stipek, 1988 cited by Miltiadou).
Wikipedia then evolves over time into a comprehensive knowledge base on all things.
Its popularity has never been questioned, although some have speculated about its authority. A number of people have tested Wikipedia’s accuracy using destructive methods, deliberately inserting errors. This short study examines Wikipedias credibility by asking 258 research staff with a response rate of 21 percent, to read an article and assess its credibility, the credibility of its author and the credibility of Wikipedia as a whole.
Making an individual question is a tedious task and validating this questionnaire is another challenge which at times is over looked.
Consideration should be given accordingly on whether the questionnaire will measure quantitative or qualitative data, and what would be its mode of administration.