The acquisition signals a huge transition for How About We, which is looking to build out a new lifestyle media network, complete with an advertising division. As it stands now, How About We has two separate subscription-based properties, How About We Dating for singles and How About We couples for couples.
These will continue to operate separately from the company’s new media network, which will henceforth be called How About We Media.
Feeling some level of first-date anxiety is par for the course. Any more, though, and you risk tipping the scales toward reaping negative effects.
There was the ex who brutally dumped me but wouldn't stop emailing me for months, whose presence at dorky work gatherings made me dizzy; the sociopathic film critic whose shoulder I virtually cried on; the go-nowhere first dates; and the great, wide swaths of time spent single, usually pining after some unavailable director or writer who'd relish my attention and nothing else. There were a few things that sent me into a panic about turning 40, but the biggest — looming larger than the golden ring of a book deal or a staff job or, like, finally going back to yoga — was what it meant for me to still be single and actively looking for a partner at that age. If you're not familiar with the exciting world of online dating, sites and apps let you set search parameters that range from location to body type to education and, yes, age range.The idea is to offer singles a place to go after they’ve found a relationship, and then go above and beyond the IAC-backed online dating competition with new sex-centric content. Com, which is responsible for headlines like The 6 Weirdest Types Of Things That Get Said During Sex and What It’s Like For Disabled People To Have Sex, will undergo a redesign and relaunch as part of the deal.Meanwhile, Nerve’s dating service, aptly named Nerve Dating, will be rolled into How About We’s existing dating platform, which currently boasts around 2 million users.How dare they reject me before I could reject them! Whether they were the ancient ads I helped beta test as an intern or the old standby OKCupid, I'd invest time and energy into meeting men I wouldn't otherwise come across in my day-to-day life (read: freelancing at home, usually pantless).Eventually, I'd get fed up with the banality of it all, hide my profile or delete the app.